Harm Reduction

The National Harm Reduction Coalition defines the Principles of Harm Reduction as “a set of practical strategies and ideas aimed at reducing negative consequences associated with substance use. Harm Reduction is also a movement for social justice built on a belief in, and respect for, the rights of people who use substances”.

We get it. Life is stressful. The weeks are long and the weekends come and go too fast. Harm Reduction is all about meeting people where they’re at. We don’t judge you for turning up at a work happy hour, splitting a case with the boys for the game, or the occasional Sunday Funday.

We’re not even suggesting that you give up drinking...

...what we are suggesting is a better, healthier way to take the edge off. This new way of “drinking” doesn’t leave you dehydrated, tired, and feeling like sh*t. Whether you drink a lot, a little, or not at all, Rebel Rabbit Seltzer gives you the buzz you’re looking for, with none of the hangover.