Rebel Rabbit Story
A NEW REBELLION
Let’s be real, we all need to kick back and relax every now and then. how you choose to do that is totally up to you.
We’re shaking up the scene, adding more variety that’s fun, safe and an alternative to social drinking. Whatever you’re seeking - sobriety, ditching the hangover or just more choice - we offer a fresh, natural approach to social sipping crafted for every moment. At rebel rabbit we believe in self expression and the art of not conforming.
Whether it’s a solo mission, kickin' it with the gang, or letting loose after a long week, we have the widest selection for your perfect moment.



The start of a movement
It all started in Greenville, South Carolina back in 2021 when our founders Pierce and Billy were at a party. neither of them were drinking alcohol that night and both felt the social pressure to “drink”. but why was alcohol the only option? That’s when the idea of rebellion was stoked. Rebel Rabbit was created for those looking for something new—social sipping with a fresh perspective."
Driven by a mission for healthier living and breaking down the expectant culture around alcohol, rebel rabbit was ignited with a vision to reinvent social “drinking” and reimagine how you sip and unwind—your way, every time. Whatever floats your boat.
Rebel Rabbit seltzers are more than just a refreshing beverage, they’re part of a movement.